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The LeadG2 Blog

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53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

Posted by Alan Vitberg

February 8, 2017

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Janice and I happened to catch that great David Mamet movie Glengarry Glen Ross a few days ago, with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing.”

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Topics: content marketing, sales leads

How to Choose the Best Topics for Generating Sales Leads from Webinars

Posted by Brian Hasenbauer

December 14, 2015

Before you decide that you are ready to host your first webinar, it’s important that you first determine if your target audience is interested in attending webinars in the first place. After all, if your target persona doesn’t have an interest in webinars or if they use other content formats to find solutions to their business challenges, you might want to consider another format. However, we are living in the digital age, and more than two-thirds of the B2B buying cycle is conducted online.  

"67 percent of the buyer’s journey is now done digitally. Let’s add to that: Our research shows that online searches are executives’ first course of action (just like everyone else)."

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Topics: brianhasenbauer, webinars, media, sales leads, professional services

5 Essentials for a Webinar Campaign That Attracts Your Best Prospects

Posted by Alina McComas

December 11, 2015

Alina Diaz is a VP / Senior Consultant with expertise in digital sales and marketing for The Center for Sales Strategy (our parent company). In this post, she shares five essentials to produce a webinar that attracts your best prospects.

Webinars are a powerful tool. Queue the eye-roll. We've all heard that statement, but most of us have been on plenty of webinars that bored us to tears. But you've probably also seen a webinar that was great, that made you think, and possibly even drove you to action. That second type of webinar is a great tool to help you generate and nurture leads because you get people who are interested in your content, your expertise to raise their hands!

The key is to produce a webinar in that second category. If you are not currently using webinars as a part of your lead generation strategy, you should start. Here are 5 essentials to help you create really impactful lead generating webinars:

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Topics: webinars, sales leads

7 Step Lead Generation Process — Step 7: Convert

Posted by Brian Hasenbauer

November 20, 2015

Each of the steps in LeadG2’s 7 Step Lead Generation Process is extremely important to the overall success of your inbound marketing efforts. We have written several blog posts on each of these steps over the past year, and we have finally reached the last step, Step 7—Convert. It’s the one where you make your money and establish ROI.

For reference, here are the past blog posts where we outlined the first 6 steps in the 7 Steps to Inbound Marketing Success:

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Topics: brianhasenbauer, conversions, sales leads

5 Questions With . . . Radio Advertising Calgary

Posted by Laura MacPherson

November 16, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy. That's why we started the "5 Questions With..." series. On today's edition, we got to hear from Sherie Toner, Jason Wellman, and Michelle Finley of Radio Advertising Calgary.

Radio Advertising Calgary was started by three account managers from Corus Radio Calgary. Together, Sherie, Jason, and Michelle bring over 35 years experience in marketing consultation and customized new media to their clients.

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Topics: inbound marketing, sales leads

What is an Inbound Sales Lead? 2 Myths That Are Limiting Your ROI

Posted by Brian Hasenbauer

August 7, 2015

Even as inbound marketing principles are adopted by more companies each year and marketers gain a better understanding of what inbound lead generation is, there are still some major misconceptions regarding inbound sales leads and how inbound lead generation works. 

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Topics: inbound marketing, Sales, brianhasenbauer, sales leads

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