In 2006, HubSpot launched software designed to help organizations execute their inbound marketing strategies. Fast-forward to 2017 and you’ll find over 30,000 companies in over 90 countries relying on HubSpot’s Growth Stack software to help them build their sales pipelines and accelerate their revenue growth. However, there are many marketing and sales leaders that still don’t know what HubSpot is and how it can benefit their business.
HubSpot’s Growth Stack includes CRM and sales enablement tools, but the foundation of the Growth Stack is HubSpot Marketing. HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI. Below is a summary of HubSpot Marketing’s functionality.