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The LeadG2 Blog

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Training Resources for Lifetime Sales and Marketing Learners

Posted by Brian Hasenbauer

February 10, 2017

During the 2016 HubSpot Inbound Conference last year, about midway through I got to a point where I was feeling overwhelmed with information about new products, updates to HubSpot, new books to read, and trying to remember all of the new people I had met that week. All the information was great, but it all came at once. Conferences like Inbound shouldn’t be the only opportunity that we have each year to learn and grow in our sales and marketing careers.

This morning I was reminded of my continued enthusiasm for learning when one of my friends asked on Facebook, “Does anyone know anything about Google Analytics?” I instantly knew that the best resource for this person was the Google Analytics Academy that I often visit to learn more about digital marketing and specifically how to better analyze website data using Google Analytics. When I sent over the link to the course, it prompted my memory regarding all of the great, free materials for sales and marketers that exists and I started to catalog them.  

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Topics: content marketing, Sales, brianhasenbauer, training

CRM of the Future

Posted by Brian Hasenbauer

January 27, 2017

This morning, as I got dressed and ready for work, something got me thinking about how cool it would be if I could simply talk into a device and ask for a pipeline report to see what was being forecasted to close this month. Unless you are a sales manager, it's probably not the first thing that you think about in the morning. But as a sales and marketing consultant, I think about similar things... about ways to improve the sales process and sales management process.

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Topics: Sales, brianhasenbauer, crm

Are You Still Using Spreadsheets to Manage Your Sales Team?

Posted by Brian Hasenbauer

January 23, 2017

In my first job as an advanced financial analyst at EDS, I remember writing a business case for why we needed access to the Internet. As a financial analyst, I was responsible for making sure that my accounts and our clients followed Financial Accounting Standards Board (FASB) practices for recognizing revenues and recording expenses. Each month, I received a binder of new and updated rules and pronouncements from the FASB.  While it was nice to receive a big box in the mail at work, this system used a lot of paper and printing resources, took up a lot of storage space in my cubicle, and probably cost a fortune to mail.   

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Topics: Sales, brianhasenbauer, crm

5 Books to Add to Your 2017 Reading List

Posted by Dani Buckley

January 18, 2017

Knowledge is power. Most of us understand the importance of continued self-learning and staying on top of news, trends, research, and best practices when it comes to marketing and business. However, it can sometimes be tough to find the best books to dedicate our limited free time to among the endless list of titles available, from audio to hardcover to ebooks.

With the help of some of my colleagues, I’ve developed a list of some more recently published books that we think should make it onto your 2017 reading list. I’d love to hear in the comments below any books you found especially useful in 2016 or that you have already added to your library for 2017.

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Topics: content marketing, Sales

The Benefits of a Defined Sales Process

Posted by Brian Hasenbauer

January 16, 2017

 

As an inbound marketing agency that’s part of a company that has 30 years of sales training experience, we know a lot about sales and the importance of having a defined sales process. That’s one of the reasons we are so excited about what HubSpot is doing in the CRM and sales enablement space. As experts in sales training, we are regularly approached by companies to review their sales processes or to help them develop a sales process in order to generate more leads for their sales teams.

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Topics: Sales, brianhasenbauer, sales process

5 Reasons Salespeople Aren’t Using CRMs Effectively

Posted by Dani Buckley

January 11, 2017

Ask any sales manager, salesperson, or business leader about CRMs and you’re likely to get mixed reviews. Most agree they are a necessary piece of technology, but that’s about all they might agree on. Managers tend to feel like they must have a CRM for proper reporting, but they've likely had a bad experience in the past due to lack of adoption by sellers. At the same time, many salespeople have had at least one poor experience with a CRM in their career. Meanwhile, a lucky few have found the key to effective and successful CRM adoption and usage.

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Topics: Sales, danibuckley, crm

The Top 5 Challenges Companies are Trying to Solve with Inbound Marketing

Posted by Brian Hasenbauer

January 9, 2017

Over the past five and half years, LeadG2 has worked with over 100 companies to learn about their top sales and marketing challenges. While not every company has identical challenges, there are certain challenges that seem to be a constant theme. Some of these challenges deal with basic marketing needs such as better marketing and branding and developing an online presence, while others are challenged by not having a sales funnel full of new leads.   

We recently analyzed the responses to our Sales and Marketing Discovery Questionnaire, which we give to each client before we start working with them. Here's what we learned about the top five challenges that companies say they're facing in today's business environment.

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Topics: inbound marketing, Sales

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by Alan Vitberg

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

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Topics: Sales, staffing+recruiting agencies, professional services marketing

Our 5 Most Popular Posts from 2016

Posted by Laura MacPherson

December 19, 2016

We publish a lot of posts here in our effort to help folks get better results with their marketing. Every so often, we look back at our analytics to see which posts were the most popular, so we know what's of interest to people (and what we need to focus on with upcoming posts). 

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Topics: inbound marketing, Sales, blogging

Old School vs. New School Selling

Posted by Matt Sunshine

December 16, 2016


A recent discussion with a few colleagues about the differences between the way sales used to be done versus the new way that sales superstars do business today led me to write this blog post.

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Topics: Sales, mattsunshine

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