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The LeadG2 Blog

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6 Ways Inbound Lead Generation Provides ROI, and 6 Key Metrics to Follow

Posted by Matt Sunshine

July 6, 2016

There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most of us envision the salesperson being handed a lead that is already pre-qualified and only a small step from closing. Smooth and easy! But don’t fool yourself into thinking that every lead generated by inbound marketing will be so straightforward. That’s not reality, and if you allow tunnel vision to influence your ability to measure your inbound marketing ROI, you will miss out on a lot of critical information.

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Topics: inbound marketing, mattsunshine, ROI

Six Types of Inbound Marketing ROI

Posted by Dean Moothart

February 15, 2016

The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will help you make sound decisions on where your organization invests its marketing budget and continuously optimize the results your marketing resources produce. But sometimes your ROI can manifest itself in multiple ways. Sure it’s always important to measure the number of deals and total revenue that marketing helped produce, but it’s equally beneficial to understand all of the positive outcomes your marketing generates. Inbound marketing in particular has the potential to produce ROI in a variety of ways. Below are examples of ways your ROI can be revealed when inbound marketing tactics are consistently deployed over an extended period of time.  

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Topics: inbound marketing, media, deanmoothart, professional services, ROI

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