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Capture the Attention of the Media: 7 Steps to Get Started with Inbound PR

Posted by Laura MacPherson

December 12, 2016

If you’re familiar with inbound marketing, you know it is an ideal way to attract the interest of prospects. But the inbound methodology can also be used for PR—to attract the interest of journalists, influencers, and others with audiences you want to reach.

Just like the buyer’s journey has changed, the way PR is conducted has changed. Mass distributing press releases no longer works very well. Journalists, bloggers, and publishers have inboxes overflowing with press releases and pitches.

Outbound PR interrupts. On the other hand, inbound PR attracts the same way inbound marketing works: through content designed for a particular audience with particular needs.

Experienced PR professional and consultant at HubSpot, Iliyana Stareva suggests a helpful strategy for doing PR in the inbound way. Here are the steps to follow:

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Topics: inbound marketing, promotion

10 Tips for Successful Blog Promotion

Posted by Alex Holmes

June 22, 2016

Do you really need to promote your blog? Isn’t the point of a blog to promote your website?? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your goods and services, but it needs help to work. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

Consider these numbers: currently there are about 60 trillion web pages, 100 billion searches a month, 40,000 search queries a month, and 20 million new blog posts published every day. A mediocre blog doesn’t stand a chance against those odds, and even the best blogs are worthless without readers. So how do you get people to your blog? Below are 10 tips for successful blog promotion.  

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Topics: promotion, media, professional services, blogging

Your Website is Live — Now What?

Posted by Brian Hasenbauer

December 9, 2015

Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as well as writing an equal amount of blog posts promoting the excellent content they have on their site. It's been quite an endeavor and we are almost to the goal line—the go live date!

On a recent call, I asked, "Do you have a plan for after the website is launched?" This question seemed a surprise to them.  Because the website in question is a very complex and robust website, I can understand that their minds and labors have been so focused singularly on getting the website up and running that they were not able to focus past their go live date. This is a very common situation when launching a new website or migrating from an old one.

My suggestion was that they put together a promotions plan for announcing the new website to their customers, prospects, and the industry in general. The following are the recommendations that I provided, which you can use for promoting your new website.

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Topics: websites, brianhasenbauer, promotion, blog strategy

3 Ways to Promote Individual Posts on Your Company Blog

Posted by Brian Hasenbauer

January 31, 2015

Last week, we discussed how to promote your blog as a whole, but interestingly enough, the methods are decidedly different when it comes to promoting individual posts. Here are three ways to promote individual posts on your company blog, when they come out. 

1. Social Media

Yes, we mentioned social media as a way to promote your blog just a moment ago but it’s so important to mention that you want to promote every blog post on social media that we listed it again. Each blog post can be posted multiple times to the same social network over the span of a few weeks. A few ideas on how to keep the same blog post fresh is to a) use images that are representative of the content of the blog b) change the text in each post so each message is unique even though using the same blog post and c) mention other companies when relevant.

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Topics: brianhasenbauer, promotion

3 Tips for Promoting Your Company Blog

Posted by Brian Hasenbauer

October 31, 2014

This summer when I went on vacation, I had one major concern regarding being away from home for more than a few days. That concern? I had just planted some new St. Augustine grass and was a little worried that my sprinkler system wouldn’t be enough to care for my new grass that requires daily watering and a little love and attention. Hey, don’t flowers and grass grow better when you talk to them and show them love and attention?

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Topics: Social Media, brianhasenbauer, promotion

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