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The LeadG2 Blog

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Inbound Marketing Commandment #7: Thou Shalt Create Lead Generation Materials

Posted by Brian Hasenbauer

November 14, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at each of these ten commandments and the importance of each one. The seventh of "The 10 Commandments of Inbound Marketing" is: You must have premium content (white papers, guides etc) on your website if you intend to generate leads. (Tweet This)

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Topics: premium content, lead generation, brianhasenbauer, media, professional services

5 Types of Content Salespeople Can Use in the Sales Process

Posted by Dean Moothart

August 12, 2016

Inbound marketing and lead generation seem to be synonymous. It makes sense — inbound marketing has proven to be an effective and cost-efficient method to capture online leads and build robust sales pipelines. Consequently, inbound marketing methodologies and the content that drives it seem to be a widely-accepted component of every CMO’s marketing strategy.

But sales teams shouldn’t let these valuable resources be labeled “For Marketing’s Purposes Only."  In fact, the premium content that’s been created to attract visitors and convert leads can also be effectively leveraged to enable the sales person and accelerate the sales process. Below are 5 ways content can be leveraged to help position the salesperson as a thought leader/subject matter expert and guide the prospect to the next best step in their buying journey.

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Topics: premium content, Sales, media, deanmoothart, professional services

How I Plan to Generate Hundreds of Visitors and Dozens of Leads for My Client

Posted by Shannon Delmarle

August 8, 2016

 

It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just because you build it doesn't mean they're all going to come. The real question, if you are a marketer, is how to squeeze the life out of a single piece of content in order to get more visitors and new leads.

I recently wrapped up a whitepaper/guide for one of my clients in the staffing and recruiting industry. The guide has really great information in it, super helpful to their target persona, and the design fits their branding standards and looks great. When all was said and done, my client then turned to me and asked, "now what?"  

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Topics: premium content, inbound marketing, blogging, shannondelmarle

Generate More Leads in 2016 with Premium Content

Posted by Brian Hasenbauer

January 4, 2016

If you're looking for new ways to generate leads in 2016, you really should consider premium content. Effective lead generation strategies provide prospects with something of value, not just a pitch. Great content to keep them coming back for more.

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Topics: premium content, inbound marketing, Sales, brianhasenbauer

How to Effectively Promote Premium Content for Optimal Lead Conversions

Posted by Dani Buckley

November 30, 2015

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies. This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

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Topics: premium content, inbound marketing, danibuckley

You Don't Have to Be a Writer to Write (and Google Voice Makes It Easy)

Posted by Brian Hasenbauer

October 26, 2015

As content marketers, one of the primary tools that we use to reach our audience is blog post content and long form content that provide our visitors with educational and informative information. Because the success of content marketing programs rely on the consistent publishing of content, many programs fail due to the lack of participation by internal teams and lack of content creation.  

One reason that internal teams lack content is that employees believe their writing skills are not good enough or that they are not writers. This may be true for a few members of your team (Yes, I have seen some blog posts that look like they were written by 3rd graders. . . ) but generally, as long as you have someone who can edit the content, any of your employees can create valuable blog posts.

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Topics: premium content, inbound marketing, Sales

Best Practices for Creating Infographics, CTAs, and Slideshows

Posted by Jason Zimmermann

August 21, 2015

There are a number of best practices when it comes to creating graphic content. In this post, let’s take a look at some ways to make or your graphic content more effective, broken down by the types of content.

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Topics: content marketing, premium content

Free is Only Good if You Know How to Use It

Posted by Brian Hasenbauer

March 13, 2015

With the recent announcement that HubSpot is offering its new CRM free for customers and non-customers alike, I started to think about the free offers I have used in the past and my experiences with them. It also took me back to my days as a triathlon coach and seeing the lack of success experienced by the athletes who downloaded free training programs.

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Topics: premium content, brianhasenbauer

4 Ways to Make Every Piece of Premium Content Attract Leads

Posted by Brian Hasenbauer

February 25, 2015

If you have started a content (or inbound) marketing program and embraced an inbound marketing culture, congratulations! If you haven’t really started generating any leads, or not as many as you figured you would, read on, this is for you. The challenge of creating and promoting lead-generating content is one of the biggest hurdles that inbound marketers face. We have a few tips that might help get you noticed by prospects and get your premium content generating new leads.

Let’s first be clear what premium content is. It’s not just white papers and downloadable PDFs. Premium content is anything you can use to generate leads through your inbound marketing program—content that looks so appealing to site visitors that they will gladly surrender their identity in return for accessing it. It could be all of this and more:

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Topics: premium content, brianhasenbauer

4 Steps to Creating Premium Content

Posted by Jason Zimmermann

February 11, 2015

As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a problem or answer a question for someone in a particular stage of their buyer’s journey. And that’s the essence of the inbound strategy right there! Creating content that can answer a question for someone will ultimately position you as a thought leader in your industry and further driving more traffic to your site via referrals and socials shares.

But we’re only able to determine the answers to those questions if we’ve prepared properly. We need to outline a plan for creating content, from what we’re going to be talking about to how we’re going to distribute our message. Below we’ll talk about the steps you can take to curate excellent premium content and what to do with it once you’re done!

Click below to view the SlideShare to see 4 Steps to Creating Great Premium Content:

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Topics: premium content

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