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The LeadG2 Blog

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Inbound Marketing Commandment #10: You Must Use a CRM

Posted by Brian Hasenbauer

December 5, 2016

 

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," today we're looking at the ninth of The 10 Commandments of Inbound Marketing: You must use a CRM. (Tweet This)

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Topics: inbound marketing, brianhasenbauer, media, professional services, crm

Engage Your Prospect Like They’re a Human and Not Just an MQL

Posted by Dean Moothart

December 2, 2016

Today’s prospects are more in control of the buying process than ever before. They don’t care about what the next step in your sales process is or even the typical buying journey that your marketing team has spent countless hours researching and mapping.  

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Topics: Sales, sales process, Buyer's Journey, media, deanmoothart, professional services

7 Ways to Improve Your Email

Posted by Guest Blogger

November 30, 2016

Today we have a guest post from Ashley Lauwereins. Ashley is the Digital Audience Development Specialist with Swift Local Solutions, and is a passionate marketing professional with an extensive B2C background. Her interest in data, design, and researching new trends helps her get the results she wants. When not in front of the computer you’ll find her making jewelry, hiking, or volunteering.


Email is one of the best ways to get your message in front of your customer, but it is also one of the easiest ways to annoy your potential customers if not done correctly. So how can you ensure that you’re using this tool effectively for your business?

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Topics: email, inbound marketing, media, professional services

Inbound Marketing Commandment #9: Thou Shall Not Publish Garbage

Posted by Brian Hasenbauer

November 28, 2016

 

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," this post looks at the ninth of The 10 Commandments of Inbound Marketing is: "Thou shall not publish content for the sake of Google. Write for humans not Google." (Tweet This)

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Topics: SEO, inbound marketing, brianhasenbauer, blog strategy, media, professional services

How to Prepare for Chatbots

Posted by Brian Hasenbauer

November 25, 2016

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what the future holds for sales and marketing technology. However, after you get back to wherever home is, you need to be able to interpret the trends and the insights and turn them into strategies and tactics. Siting in conference break out sessions and learning about the technology of the future is the easy part. Implementing it appropriately and knowing what do with this new-found knowledge is the difficult part and the one that most companies struggle with and need help with.

At INBOUND 2016, the area that I found most interesting and possibly game changing is the area surrounding chatbots and specifically what role they can play in the buyer's journey. Dharmesh Shah, the co-founder of HubSpot, spent a good amount of time during his keynote discussing the new GrowthBot chatbot and walked through a short demo of its capabilities. You can use GrowthBot in Facebook’s Messenger app to tell it do things like “start a blog post” or “create a campaign” and GrowthBot instantly initiates that command and builds it for you.

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Topics: content marketing, digital marketing, Sales, brianhasenbauer, media, professional services

What the Creators of “Making a Murderer” Taught Me (As a Marketer)

Posted by Kate Rosinski

November 23, 2016

Filmmakers Remind Us We’re All Storytellers

INBOUND 2016 was my first time at a HubSpot conference, and it did not disappoint. The buzz of 19,000 people, glowing screens, earnest questions, furious note-taking (and some furious tweeting). It brought me back to college—with the bonus of big industry names, celebrities, and amazing food truck lunches.

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Topics: content marketing, inbound marketing, media, professional services, storytelling

Inbound Marketing Commandment #8: Do Not Ignore SEO / Organic Search

Posted by Brian Hasenbauer

November 21, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at several principles that you can't succeed without. The eighth of The 10 Commandments of Inbound Marketing is: Do not ignore SEO / Organic search. This is your website’s lifeblood. (Tweet This)

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Topics: content marketing, SEO, inbound marketing, brianhasenbauer, media, professional services

Think You're Cut Out For Doing Video Marketing for Lead Generation?

Posted by Shannon Delmarle

November 18, 2016

5 Tips to Help You On Your Journey

I recently came back from the INBOUND 2016 Conference in Boston, MA. While my head is still spinning from everything I heard, learned, saw and discussed, I did walk away with a pretty great take-away that was a confirmation to the direction I think my company and clients should begin diving into. That take-away was video marketing for lead generation.

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Topics: video, inbound marketing, media, professional services

Inbound Marketing Commandment #7: Thou Shalt Create Lead Generation Materials

Posted by Brian Hasenbauer

November 14, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at each of these ten commandments and the importance of each one. The seventh of "The 10 Commandments of Inbound Marketing" is: You must have premium content (white papers, guides etc) on your website if you intend to generate leads. (Tweet This)

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Topics: premium content, lead generation, brianhasenbauer, media, professional services

Inbound Marketing Commandment #6: Always Be Publishing

Posted by Brian Hasenbauer

November 7, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at the importance of each one, and discussing why they can’t be ignored. The sixth of The 10 Commandments of Inbound Marketing is: Consistently be publishing content on your blog. (Tweet This)

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Topics: inbound marketing, media, professional services

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