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The LeadG2 Blog

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How Target Personas Can Help Your Entire Sales Process

Posted by Brittany Ransonet

February 6, 2017

We often stress the importance of understanding your target personas when developing an inbound strategy. Without it, your content isn’t geared toward anyone specific, and your overall plan is without strategy. More importantly, you’re missing quality leads that you could nurture and convert into customers… that is kind of the point of this whole inbound thing, right? 

So, yes, understanding your target personas is crucial to your content marketing and inbound efforts. But what we’ve found is that this valuable information doesn’t end there. It applies to other areas of the sales process. With the insights gleaned from research, salespeople now understand more about the common needs, concerns, and questions that prospects typically have during the buying process. And, as a result, they’re able to better define their approach and needs analysis questions to help address these insights.

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Topics: mattsunshine, target personas

The Inbound Marketing Process that Produces Sales Results

Posted by Matt Sunshine

January 6, 2017


Many books and articles have been written on why inbound marketing is one of the most effective ways to attract prospects. It all makes perfect sense that you would want to put your business in the position to be the thought leader in your category, and at the same time give those same prospects an opportunity to raise their hand and let you know that they are interested. This concept is really catching on and smart business leaders are starting to take notice.
 

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Topics: lead generation, mattsunshine

How Often Should You Publish A Blog Post?

Posted by Matt Sunshine

December 28, 2016


Here’s a question that we've received a few times from regular readers of our blog:

What would you say is the right number of blog posts a business should post each week?

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Topics: content strategy, mattsunshine

Old School vs. New School Selling

Posted by Matt Sunshine

December 16, 2016


A recent discussion with a few colleagues about the differences between the way sales used to be done versus the new way that sales superstars do business today led me to write this blog post.

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Topics: Sales, mattsunshine

Lead Intelligence Is The New Black!

Posted by Matt Sunshine

July 22, 2016

There is so much talk these days about inbound marketing sharing helpful content online so prospects can find you during their buyer's journey and you can capture their contact information to nurture them through the process. Understanding what a prospect is interested in learning when is invaluable, because it gives you the advantage of knowing how to best connect with the prospect. It's almost like saying that lead intelligence is the new black!

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Topics: mattsunshine, leads, lead intelligence

6 Ways Inbound Lead Generation Provides ROI, and 6 Key Metrics to Follow

Posted by Matt Sunshine

July 6, 2016

There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most of us envision the salesperson being handed a lead that is already pre-qualified and only a small step from closing. Smooth and easy! But don’t fool yourself into thinking that every lead generated by inbound marketing will be so straightforward. That’s not reality, and if you allow tunnel vision to influence your ability to measure your inbound marketing ROI, you will miss out on a lot of critical information.

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Topics: inbound marketing, mattsunshine, ROI

7 Ways to Know if Your Company Blog is Giving You A Return on Your Investment

Posted by Matt Sunshine

May 27, 2016


When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a lead that is fully qualified and only a small step from closing. We want the process to be predictable and the performance to be near perfect.

If only the real world were so simple and straightforward. You remember the real world—where humans act human and analysis turns murky.

Below are seven ways you can know if your blog is generating a return on your investment, and therefore be able to answer the question, “Is the company blog working?”

1. The Prospect Engages, Seemingly Out of the Blue

This is when a former prospect or client that had gone quiet for a few months re-engages as a result of a blog post or a piece of premium content. Top salespeople understand that those messy humans who don’t take the straight and narrow path to your door shouldn’t be written off. Keep your eye on them as they reconvert and decide when it's time to call.

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Topics: inbound marketing, mattsunshine, media, professional services

Who's In Charge Of Lead Generation?

Posted by Matt Sunshine

May 9, 2016

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of setting appointments, finding needs, coming up with solutions, building proposals, making presentations, getting the contracts signed, ensuring that the contracts are fulfilled, and picking up the checks: the salesperson. 

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Topics: lead generation, mattsunshine, media, professional services

How to End the Perennial Conflict between Sales and Marketing

Posted by Matt Sunshine

May 2, 2016

By now, it’s a cliché that sales departments and marketing departments are typically at each other’s throats—that there’s serious mistrust and distrust even during periods of supposed peace. But the fact that this is hardly news means we absolutely can’t ignore it, or for even a moment throw up our hands and entertain the thought of simply giving up.

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Topics: inbound marketing, Sales, mattsunshine

The Opportunities That Exist for Professional Services Marketing

Posted by Matt Sunshine

February 1, 2016

 

When you have been working on developing a new product, writing a proposal, or trying to close a new client, there is a sense of excitement when the deal is closed or your product is launched. I’m currently having those feelings of of exhilaration because we have a very big announcement to make. 

Today I am very excited to announce that LeadG2 has acquired Vitberg, LLC, a HubSpot Gold Partner specializing in the professional services industry. Here is the official press release.

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Topics: inbound marketing, mattsunshine, professional services

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