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Surprise and Delight Your Customers to Convert Them to Raving Fans

Posted by Matt Sunshine

May 15, 2017

 

I recently attended a business conference that featured the CEO of a very fast-growing company as the keynote speaker. He discussed the importance of doing more than simply delivering on the promises we have made our customers, and he stressed the value in going the additional distance to delight them as often as possible. The audience was abuzz. Is simply delivering what the customer ordered not enough? By the end of his presentation, he had many in the audience rethinking their strategy. 

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Topics: mattsunshine, marketing strategies and tactics

3 Business Lessons We Need to Learn from Millennials

Posted by Guest Blogger

March 22, 2017

Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention that corporate giants such as Forbes, Deloitte, and Goldman Sachs have published studies to analyze their success. Let’s turn the tables and take a look at what we can learn from these youths to develop our own business acumen.

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Topics: Management, marketing strategies and tactics

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