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The LeadG2 Blog

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Marketing Automation May Not Be the Answer to Your Marketing Woes

Posted by Dean Moothart

May 10, 2017

I spoke with a business owner recently who expressed his frustration with marketing automation software. I’ll call him “Joe” to protect his identity. Joe had purchased a well-known marketing automation tool last year with the hopes of improving his lead generation, building his pipeline, and growing his revenue. Joe runs a small manufacturing firm and he doesn’t have a lot of marketing resources. In fact, he is the marketing department. But that’s just one of the hats he wears. Joe is also the CEO and the sales rep.

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Topics: inbound marketing, deanmoothart, marketing automation

The Tracking URL: When to Use it and Why it Matters

Posted by Dani Buckley

March 24, 2017

 

Marketing automation software is created to make our lives as marketers easier and more effectivethough sometimes the plethora of tools can be a little overwhelming and we might even forget to use some along the way. I’m here today to remind you of the small but mighty tracking URL. Let’s dive in with some Q&A:

What is a tracking URL?

A tracking URL is a normal URL that has a “token” associated with it (on the end of the URL). It allows traffic driven to a page or website to be properly sourced depending on the individual place(s) you used it. When used with a marketing automation platform, like HubSpot for example, it will be seen in your Sources Report where it separates the different traffic from each URL.

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Topics: inbound marketing, danibuckley, metrics, marketing automation

Technology, The Key to Unlocking Increased Sales Productivity

Posted by Brian Hasenbauer

March 20, 2017


Each year at budget time, most B2B companies face a similar challenge. How do we increase our revenue from the prior year? For many, the simple answer is hiring more salespeople. After all, if our average salesperson makes $100,000 and they are selling $1,000,000 worth of business, you can easily increase your sales by hiring 2 or 3 more salespeople. The bottom line expense would be $200-$300k for salaries, but the increase in sales would be $1,800,000-$1,900,000. Of course, you also need to factor in your management span and the possibility of needing additional sales managers to account for the increased size of your sales team. Also factor in sales training and other overhead that a growing sales team needs to be effective.

On paper, increasing the size of your sales team each year is a great strategy for increasing sales on an annual basis. However, at some point, it gets very expensive to carry the overhead and expense of a well-paid sales team, and at some point there will be diminishing returns as most markets are only so big.  

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Topics: sales management, brianhasenbauer, marketing automation, productivity, sales enablement

Don't Creep Out Your Content Marketing Leads (or, How Not to be a Scary Clown)

Posted by Brian Hasenbauer

October 28, 2016

One of the things I remember most about my grandfather was his reminiscing about growing up without television and telling me about how lucky we are to have the technology that we have. Now that I have gotten older, I have started to tell stories to my kids and younger adults that start with “remember when?” and “when I was growing up. . . ."

My favorite story is about when I was in college at George Mason University, sitting in the computer lab till the wee hours of the morning and working on the mainframe to run some basic programs to play online role playing games with my fraternity brothers. We would stay up all night playing these games (which was really just typing back and forth to each other but it was cutting edge technology in 1995). It was truly the beginning of the Internet (thanks Al Gore). Back then, fax machines were still used regularly, and you would get an AOL CD in the mail almost every other day. In 2016, things are a little different and we can do so much more with technology than in previous generations. But we must be wary of all of that power, or we can end up being like those scary clowns terrorizing our neighborhoods this Halloween.

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Topics: brianhasenbauer, media, marketing automation, professional services

10 Reasons for Using Marketing Automation to Generate Leads

Posted by Brian Hasenbauer

September 19, 2016


A few years ago at HubSpot’s Inbound 2013, one of the keynote speakers was Arianna Huffington. The insight she shared was valuable and has stuck with me ever since. During her 47 minute keynote, she didn’t directly talk about inbound marketing and lead generation. No, in order to connect and understand what she was talking about, you have to understand the greatest benefit of inbound marketing: it works while you are sleeping.

Arianna Huffington has become one of the most outspoken proponents of getting enough sleep and how leaders are more effective when they are better rested and not sleep deprived. A quick search on sleep and leadership provides us a look at how important sleep is for leaders and for salespeople and how better we function after a good night’s sleep or a nap.

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Topics: inbound marketing, brianhasenbauer, media, marketing automation, professional services

I Was Wondering if There Was A Way To...

Posted by Brian Hasenbauer

September 9, 2016

Over the past 4 years as an Inbound Marketing and Sales Consultant at LeadG2, I’ve been asked a lot of questions by clients about where to find things in the HubSpot software tool. HubSpot is a wonderful tool, but like many “all-in-one” marketing or sales products, it takes some time to learn where everything is and hours of hands-on application to become an expert. These are the easiest questions to answer, but these are not my favorite questions to answer.  

My favorite questions to answer have one thing in common: They always start with “I was wondering if there was a way to…?” The answers to these questions are usually not something easily found in the support documentation, a Google search, or the HubSpot forum. No, these are questions that involve complex thinking and an in-depth understanding of both HubSpot and the client’s business processes and business needs. 

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Topics: inbound marketing, brianhasenbauer, media, marketing automation, professional services

Is it Time to Upgrade Your Lead Generation Toolbox?

Posted by Brian Hasenbauer

June 8, 2016

This past weekend, I received some really bad news: my 2006 Jeep needed a new alternator and radiator. This past weekend I received some really bad news: my 2006 Jeep needed a new alternator and radiator. With 120,000+ miles on the odometer, that was to be expected, and I figured it was something that needed to be done. As someone who likes to work on cars and other mechanical things, I told myself that it was probably something I could do myself. After all, I have a pretty nice set of socket wrenches, screwdrivers, and a few other tools in my garage. How hard could it be? But I found out quickly that it wasn't as simple as it seemed—because I didn't have the tools for the job.

Just as I initially thought that I had the right tools to change my own alternator and radiator, many marketers and sales managers believe they have the right tools and marketing strategies for generating leads and obtaining new customers. Often, these tools are no more than a large team of salespeople that, by brute force, prospect and generate new leads using sales tools from 1990 such as cold calling, fish bowls, mass direct mail, and untargeted ads. If this sounds like your sales team or organization, it might be time to upgrade your lead generation toolbox with some new tools. Trust me, it’s much easier to accomplish any task when you have the right tools.

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Topics: Sales, brianhasenbauer, media, marketing automation, professional services

How to Build a Sales Funnel with Marketing Automation

Posted by Guest Blogger

June 3, 2016

 

Today we have a guest post by Amber Racer. As Senior Copywriter at Revital, Amber crafts content copy with passion. She writes words that reach across the online channels and speak to each client’s industry and audience.


Marketing automation is about to make your life easy. Online sales are down or could be improved, so what do you do? When it comes to capturing leads at any hour of the day, there’s no better way than setting up a marketing automation system with your online pages.

First, familiarize yourself with various web tools by comparing the best marketing automation platforms. Marketing automation gives you the freedom to automate responses and match responses with the actions customers take on your website instantly.

One way to go about doing this is to start by forming content around your pages and promoting offers that your customers can sign up to receive. This initiates the sales funnel for customers who have visited your website by responding to your call to action. Once customers make it to your website, it’s your job to pull them in with an offer. If they’re not immediately ready to buy your products or services, marketing automation provides a means to nurture leads.

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Topics: inbound marketing, media, marketing automation, professional services

HubSpot Receives Highest Rank from G2 Crowd

Posted by Laura MacPherson

July 10, 2015

G2 Crowd, an industry-leading business software review platform, just released a report on marketing automation software. The organization gathered over 2,700 reviews on 23 different software programs, and ranked them by customer satisfaction and market presence.

Guess which software received the highest rank? Yup, HubSpot! And we agree.

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Topics: marketing automation, HubSpot, lauramacpherson

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