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Inbound16 is Over, Now What?

Posted by Brian Hasenbauer

November 11, 2016

This morning as Alec Baldwin was giving his keynote at Inbound 2016, I sat in my room and spent some time reflecting on this week and what I’ve learned and what I wanted to take away from it. While I was writing this, I received an email from a co-worker that had already left, stating that his brain had melted and he has no idea how he is ever going to process and use all the information that was disussed throughout the week. I guess I’m not the only one that leaves Inbound feeling incredibly inspired, but also overwhelmed and not wanting to wait in lines or rub shoulders with 19,000 people again any time soon.  

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Topics: content marketing, inbound marketing, brianhasenbauer, HubSpot

3 Ways Your Email Open Data is Tricking You, and What To Do About It

Posted by Guest Blogger

November 18, 2015

Today we have a guest post from Mike Donnelly. Mike is the founder of Seventh Sense, a SaaS platform designed to plug into your Hubspot account and existing email systems and quietly listen—listen for the times that individuals engage with you, capture their patterns and allow you to take action on that data. Mike is a data fanatic who’s always looking for new and creative ways to help sales and marketing professionals get better at their trade.


Open rate is one of the most commonly-used metrics to judge the success or failure of email marketing campaigns. Every marketing automation system, including HubSpot, reports on this metric, and it’s the first thing most marketers look at after they’ve sent a campaign. But there are a few challenges with using open rates as a metric. We’re going to look at three of those, as well as what you can do to get a true picture of engagement.

How Email Open Tracking Works

First, every marketer needs to know how email open tracking works. When an email is opened, a transparent pixel (think of this as a picture you can’t see) is downloaded from a remote server. When the pixel is downloaded, it reports as an open. Each pixel is unique to every email address that the campaign was sent to.

How Your Email Open Data Tricks You

Because of the way email open tracking works, the data it produces isn’t the most reliable way to track engagement. Email open data is a shiny metric that sounds nice but, in reality, doesn’t give you a complete picture of your campaign’s effectiveness. Here are three ways your open data is tricking you:

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Topics: email, inbound marketing, HubSpot

HubSpot Receives Highest Rank from G2 Crowd

Posted by Laura MacPherson

July 10, 2015

G2 Crowd, an industry-leading business software review platform, just released a report on marketing automation software. The organization gathered over 2,700 reviews on 23 different software programs, and ranked them by customer satisfaction and market presence.

Guess which software received the highest rank? Yup, HubSpot! And we agree.

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Topics: marketing automation, HubSpot, lauramacpherson

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