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The LeadG2 Blog

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You’ve Heard About It: GDPR. What Is It and How Does It Affect You?

Posted by Shaye Smith

May 25, 2018

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith, gdpr

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Posted by Shaye Smith

February 23, 2018

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing, shayesmith

How to Determine if the HubSpot CRM is Right for Your Sales Organization

Posted by Dean Moothart

February 20, 2018

Customer Relationship Management (CRM) software has been one of the fastest-growing business application segments for the last several years. There are literally hundreds of options to choose from. They include large enterprise solutions from companies that spend millions on marketing and product development, as well as small niche players that focus on supporting the unique requirements of specific industries. Some of them get good reviews and other not so much. 

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Topics: deanmoothart, HubSpot, crm

Ideas and Inspiration at INBOUND 2017!

Posted by Laura MacPherson

September 29, 2017

At the end of a week filled with ideas and inspiration at HubSpot's annual INBOUND conference, I'm physically exhausted, but mentally and emotionally energized! 

This was my third INBOUND and it was the best yet. Every keynote and every session offered myriad insights that changed my perspective and presented practical ways to implement what the speakers were sharing. 

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Topics: inbound marketing, HubSpot, inbound sales

Dani Buckley to Speak at INBOUND 2017 on How to Use a Sales Playbook to Sell Smarter and Faster

Posted by Laura MacPherson

September 20, 2017

We're excited to announce that Dani Buckley will be speaking at INBOUND 2017

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Topics: inbound marketing, HubSpot, inbound sales

We're Excited About INBOUND 2017!

Posted by Laura MacPherson

September 15, 2017

In just a little over a week, we'll be heading to Boston for HubSpot's annual INBOUND conference. We're excited about what we'll learn and the ideas that are always generated at this fantastic event! Over 300 educational sessions and highly-anticipated keynotes are on the agenda, and we can't wait. Here are a few things that our team is looking forward to.

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Topics: inbound marketing, HubSpot

What is HubSpot and What Does It Do?

Posted by Dean Moothart

August 18, 2017

In 2006, HubSpot launched software designed to help organizations execute their inbound marketing strategies. Fast-forward to 2017 and you’ll find over 30,000 companies in over 90 countries relying on HubSpot’s Growth Stack software to help them build their sales pipelines and accelerate their revenue growth. However, there are many marketing and sales leaders that still don’t know what HubSpot is and how it can benefit their business.   

HubSpot’s Growth Stack includes CRM and sales enablement tools, but the foundation of the Growth Stack is HubSpot Marketing. HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI. Below is a summary of HubSpot Marketing’s functionality. 

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Topics: inbound marketing, HubSpot, sales enablement

5 Ways HubSpot Sales Pro Tools Help Me Every Day

Posted by Dean Moothart

July 31, 2017

 

It seems as though the world of selling gets more complex and challenging every year.  Consequently, salespeople are always looking for an edge — a tool, a process, or a technology that helps them become more efficient and more productive. I found such an edge when I deployed HubSpot’s Sales Pro Tool. It’s a sales enablement tool that’s part of HubSpot’s Growth Stack. I use it all day every day.  Here are five ways it has made me a better sales person.      

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Topics: HubSpot, sales enablement

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