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The LeadG2 Blog

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Why Segmenting Your Audience is Crucial to Staffing & Recruiting Firms

Posted by LeadG2

May 31, 2018

One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.

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Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency

Getting More New Biz for Staffing Firms or Recruiters: A Perfect Storm of Opportunity

Posted by Alan Vitberg

March 15, 2017

Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms

Knowing what clients are looking for from a staffing or recruiting firm, and having insights from the USSA/LeadG2 Marketing and Sales Survey on best practices is almost a perfect storm of opportunity for more visibility, leads and new business from employers for your staffing or recruiting firm.

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Topics: staffing+recruiting agencies, professional services marketing, growth strategies for a staffing agency, staffing agency marketing

Unhappy with the ROI on Your Marketing/Sales Spend for New Clients?

Posted by Alan Vitberg

March 1, 2017

 

2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone!

(Free: copy of the survey report and a seat at the presentation. Click here.) 

We recently completed, and will be publishing and presenting, the results of our findings from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms in April 2017.

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Topics: professional services marketing, growth strategies for a staffing agency, staffing agency marketing

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