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A Guide to Evaluating Your 2018 Sales & Marketing Strategy

Posted by Dean Moothart

September 11, 2017

This time of year, many organizations start turning their attention to 2018. Why don't they wait until January? What’s the rush? These organizations understand that setting goals isn’t enough. Growing their business and meeting revenue targets requires planning. Goals without a plan are just wishes. If you wait until January to start planning, then you’ll already be behind. Now is the time to put your sales and marketing strategy under the bright lights and give it a thorough assessment.

But what’s that assessment look like? What should you be reviewing? What questions should you be asking? Every organization is different, but here are a few topics you should cover and a few questions that will get your discussion started. 

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Topics: inbound marketing, Sales, sales and marketing alignment, goals, inbound sales

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