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Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

February 15, 2017

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. We’ve got online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorships fall under outbound. However, what I’ve come to believe is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it is also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing, danibuckley

The Digital Marketing Swiss Army Knife

Posted by Brian Hasenbauer

February 13, 2017

Let's list a bunch of marketing terms and then look at what they have in common: growth hacking, social media pay-per-click, sponsored ads, analytics, email marketing, web design, SEO, HTML, blogging, SEM, online reviews….  

What do all of these have in common? If you guessed that they are all confusing and somewhat complex, you are right. If you guessed that they are all under the umbrella of “digital marketing,” you would be correct again.

Digital marketing is a relatively new field of marketing. Newspapers have been around since the invention of the printing press, and television advertising has been around for at least 60 years. Yes, digital marketing is the new kid on the block; according to trends in advertising, it’s also the big kid on the block. In 2016, digital advertising surpassed television advertising for the first time; it is expected to grow faster than any other media type.

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Topics: digital marketing, inbound marketing, brianhasenbauer

How to Prepare for Chatbots

Posted by Brian Hasenbauer

November 25, 2016

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what the future holds for sales and marketing technology. However, after you get back to wherever home is, you need to be able to interpret the trends and the insights and turn them into strategies and tactics. Siting in conference break out sessions and learning about the technology of the future is the easy part. Implementing it appropriately and knowing what do with this new-found knowledge is the difficult part and the one that most companies struggle with and need help with.

At INBOUND 2016, the area that I found most interesting and possibly game changing is the area surrounding chatbots and specifically what role they can play in the buyer's journey. Dharmesh Shah, the co-founder of HubSpot, spent a good amount of time during his keynote discussing the new GrowthBot chatbot and walked through a short demo of its capabilities. You can use GrowthBot in Facebook’s Messenger app to tell it do things like “start a blog post” or “create a campaign” and GrowthBot instantly initiates that command and builds it for you.

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Topics: content marketing, digital marketing, Sales, brianhasenbauer, media, professional services

Google Legitimizes Social, via Search Agreement With Twitter

Posted by Brian Hasenbauer

February 13, 2015

 

Recently, Bloomberg revealed, through undisclosed sources, that Google will once again be displaying Twitter posts in Google search results. This is big news considering the volume of tweets that are posted on a daily basis and the content you can find through Twitter feed searches.

This presumed move by Google to once again include Twitter content in Google search results is a very clear statement by the world’s largest search engine that social is here to stay and that what is being said in social streams is worthy enough to be included in search results.

How Does Google’s Twitter Search Work?

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Topics: digital marketing, brianhasenbauer

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