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The LeadG2 Blog

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5 Questions You Should Be Asking Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

January 23, 2018

I recently had a call with a prospect who is thinking about working with our team at LeadG2 for their B2B inbound marketing development. They are talking to a few different inbound marketing agencies, and had some really thoughtful and insightful questions to ask us. Personally, I appreciate someone who wants to ask the tough questions and get a better feel for how an agency works and what makes them stand apart from their competition.

Choosing the right inbound marketing agency (or any agency for that matter) isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

So, I’m going to assume you’ve narrowed it down to some of the top inbound marketing agencies around. Then, how do you decide between Awesome Inbound Agency A and Awesome Inbound Agency B, and so on? When they all have successful and happy clients, a positive track record, a strong portfolio, and passionate employees? What sets them apart?

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Topics: danibuckley, Hiring an Agency

How to Effectively Promote Premium Content for Optimal Lead Conversions

Posted by Dani Buckley

November 13, 2017

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies. This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

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Topics: premium content, inbound marketing, danibuckley

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

June 9, 2017

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence

Why Account Based Marketing and Inbound Marketing Just Make Sense Together

Posted by Dani Buckley

April 26, 2017

It’s likely that you know at least a little bit about each of these methodologies, but let’s start by taking a closer look at what the difference is between each before diving into how well they can work together.

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Topics: inbound marketing, danibuckley, account based marketing

How to Get Your Call-to-Action to Actually Cause Action

Posted by Dani Buckley

April 12, 2017


The call-to-action (CTA) could quite possibly be one of the most overlooked components to any online marketing strategy. Whether you’re running retargeting banner ads, paying for a sponsored Facebook post, or just putting the right buttons on your site or your own blog, a CTA can make or break your marketing campaign.

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Topics: call to action, danibuckley

What the Change of Season Can Teach Us About Inbound Marketing

Posted by Dani Buckley

April 5, 2017

 

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except summer). The temperatures are warming up, the sun is shining, flowers are blooming, and people are starting to come out of their winter hibernation. 

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Topics: inbound marketing, danibuckley, marketing strategy

The Tracking URL: When to Use it and Why it Matters

Posted by Dani Buckley

March 24, 2017

 

Marketing automation software is created to make our lives as marketers easier and more effectivethough sometimes the plethora of tools can be a little overwhelming and we might even forget to use some along the way. I’m here today to remind you of the small but mighty tracking URL. Let’s dive in with some Q&A:

What is a tracking URL?

A tracking URL is a normal URL that has a “token” associated with it (on the end of the URL). It allows traffic driven to a page or website to be properly sourced depending on the individual place(s) you used it. When used with a marketing automation platform, like HubSpot for example, it will be seen in your Sources Report where it separates the different traffic from each URL.

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Topics: inbound marketing, danibuckley, metrics, marketing automation

How Many Times Should I Follow Up With an Inbound Lead?

Posted by Dani Buckley

March 3, 2017

As with most marketing and sales questions, there is a short and long answer to this question. The short answer is: as many times as it takes. The longer answer isn’t quite so black and white.

Let’s start with exploring why someone would ask this question in the first place. What I’ve found in my many years, working with companies of all shapes and sizes, is that there is a natural inclination to treat inbound (or website or marketing) leads very differently than prospects identified and cultivated by individual salespeople. This is especially true for those industries that still rely heavily on cold calling.

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Topics: lead nurturing, inbound marketing, danibuckley, inbound sales

Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

February 15, 2017

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. We’ve got online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorships fall under outbound. However, what I’ve come to believe is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it is also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing, danibuckley

5 Reasons Salespeople Aren’t Using CRMs Effectively

Posted by Dani Buckley

January 11, 2017

Ask any sales manager, salesperson, or business leader about CRMs and you’re likely to get mixed reviews. Most agree they are a necessary piece of technology, but that’s about all they might agree on. Managers tend to feel like they must have a CRM for proper reporting, but they've likely had a bad experience in the past due to lack of adoption by sellers. At the same time, many salespeople have had at least one poor experience with a CRM in their career. Meanwhile, a lucky few have found the key to effective and successful CRM adoption and usage.

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Topics: Sales, danibuckley, crm

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