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The LeadG2 Blog

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How to Effectively Promote Premium Content for Optimal Lead Conversions

Posted by Dani Buckley

November 13, 2017

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies. This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

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Topics: premium content, inbound marketing, danibuckley

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

June 9, 2017

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence

Why Account Based Marketing and Inbound Marketing Just Make Sense Together

Posted by Dani Buckley

April 26, 2017

It’s likely that you know at least a little bit about each of these methodologies, but let’s start by taking a closer look at what the difference is between each before diving into how well they can work together.

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Topics: inbound marketing, danibuckley, account based marketing

How to Get Your Call-to-Action to Actually Cause Action

Posted by Dani Buckley

April 12, 2017


The call-to-action (CTA) could quite possibly be one of the most overlooked components to any online marketing strategy. Whether you’re running retargeting banner ads, paying for a sponsored Facebook post, or just putting the right buttons on your site or your own blog, a CTA can make or break your marketing campaign.

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Topics: call to action, danibuckley

What the Change of Season Can Teach Us About Inbound Marketing

Posted by Dani Buckley

April 5, 2017

 

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except summer). The temperatures are warming up, the sun is shining, flowers are blooming, and people are starting to come out of their winter hibernation. 

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Topics: inbound marketing, danibuckley, marketing strategy

The Tracking URL: When to Use it and Why it Matters

Posted by Dani Buckley

March 24, 2017

 

Marketing automation software is created to make our lives as marketers easier and more effectivethough sometimes the plethora of tools can be a little overwhelming and we might even forget to use some along the way. I’m here today to remind you of the small but mighty tracking URL. Let’s dive in with some Q&A:

What is a tracking URL?

A tracking URL is a normal URL that has a “token” associated with it (on the end of the URL). It allows traffic driven to a page or website to be properly sourced depending on the individual place(s) you used it. When used with a marketing automation platform, like HubSpot for example, it will be seen in your Sources Report where it separates the different traffic from each URL.

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Topics: inbound marketing, danibuckley, metrics, marketing automation

How Many Times Should I Follow Up With an Inbound Lead?

Posted by Dani Buckley

March 3, 2017

As with most marketing and sales questions, there is a short and long answer to this question. The short answer is: as many times as it takes. The longer answer isn’t quite so black and white.

Let’s start with exploring why someone would ask this question in the first place. What I’ve found in my many years, working with companies of all shapes and sizes, is that there is a natural inclination to treat inbound (or website or marketing) leads very differently than prospects identified and cultivated by individual salespeople. This is especially true for those industries that still rely heavily on cold calling.

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Topics: lead nurturing, inbound marketing, danibuckley, inbound sales

Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

February 15, 2017

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. We’ve got online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorships fall under outbound. However, what I’ve come to believe is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it is also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing, danibuckley

5 Reasons Salespeople Aren’t Using CRMs Effectively

Posted by Dani Buckley

January 11, 2017

Ask any sales manager, salesperson, or business leader about CRMs and you’re likely to get mixed reviews. Most agree they are a necessary piece of technology, but that’s about all they might agree on. Managers tend to feel like they must have a CRM for proper reporting, but they've likely had a bad experience in the past due to lack of adoption by sellers. At the same time, many salespeople have had at least one poor experience with a CRM in their career. Meanwhile, a lucky few have found the key to effective and successful CRM adoption and usage.

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Topics: Sales, danibuckley, crm

How to Improve Your Inbound Marketing ROI by Educating Your Salespeople (and Our Course to Help!)

Posted by Dani Buckley

November 10, 2016

The most important role I have as a Consultant at LeadG2 is helping ensure my clients see ROI from their inbound marketing investments. However, as with all marketing investments, there are many variables that can get in the way of this. It's our job, as leaders in this industry, to figure out how to work around those obstacles and still ensure success. 

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Topics: lead generation, inbound marketing, danibuckley, sales and marketing alignment, inbound sales

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