If you know anything about inbound marketing, you know how powerful it can be in generating quality,interested leads. You're probably sold on the idea of implementing inbound marketing. But there’s one problem: You can’t get your boss to sign off on starting an inbound marketing program.
Maybe it’s because your boss is unfamiliar with the terminology, or worried about the amount of work it’ll add to your already-full plate. Maybe he or she needs more information about the benefits of inbound marketing. Maybe he or she just doesn't know how inbound marketing works.
This post is for you, to show your boss. It’ll walk through the foundations of inbound marketing, and show the benefits. It’ll detail the level of work involved, and offer tips on how to streamline the process.