<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

How a Local Radio Station is Using Inbound Marketing to Generate New Revenue for 2016

Posted by Dani Buckley

August 24, 2016

From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound marketing. Then, once I met with them at their office in Columbia, Missouri for our Inbound Marketing & Sales Strategy Workshop, which kicked off our partnership, I was convinced.

Read More

Topics: case studies, inbound marketing, danibuckley, media

3 Steps to Generating Quality Case Studies

Posted by Matt Sunshine

June 17, 2016

The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more competition to earn the business and attention from their prospects and even current clients. The business they are pursuing are evaluating the products and services they're selling and making buying decisions based more and more on the research they have access to as well as the knowledge they can learn from others past successes.

Read More

Topics: case studies, inbound marketing, media, professional services

9 Steps to Better Case Studies to Attract More Leads

Posted by Laura MacPherson

March 2, 2016

Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies surveyed ranked case studies as an essential lead gen tool.

Why Are Case Studies Effective?


  • They’re credible. Rather than tooting your own horn, so to speak, you’re letting your customers’ experiences do the talking. Not only this, but you’re also supplementing your story with facts and numbers. These two elements combine to form trust.
  • Prospects can envision themselves in your case studies. Because you’re not relying on abstract concepts, but instead describing real-life situations, prospects can more easily see themselves benefitting from your products and services.
  • They allow you to talk about ROI “in the wild.” When prospects can see just how much ROI others in their industry are experiencing using your products or services, they get excited and motivated to sign on.
Read More

Topics: case studies, inbound marketing, media, lauramacpherson, professional services

4 Steps to Get Management Buy-In for Inbound Marketing

Posted by Laura MacPherson

September 30, 2015

Salespeople and marketing teams with an on-the-ground perspective all want an inbound marketing program. They’ve seen the results it produces at other companies, perhaps, and have witnessed others in their professions excel with inbound marketing. But too often, management doesn’t quite see things the same way. They want to know, “Why do we need a blog?” “Social media is for your personal life, isn’t it?” Or worse, “We would have to take each tweet through our 5-step approval process.”

How can you get executive buy-in for inbound marketing? Here are a few tips.

Read More

Topics: case studies, inbound marketing, Sales, lauramacpherson

Follow This 5-Step Process to Generate Great Case Studies

Posted by Matt Sunshine

April 6, 2015

The need for high-quality case studies has never been greater than it is right now. Salespeople everywhere are encountering more and more competition to earn business and attention from their prospects and even from their current clients.

Read More

Topics: case studies, mattsunshine

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

10 Commandments of Inbound Marketing


FAQ


Marketing Infrastructure Checklist




Posts by Topic