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The LeadG2 Blog

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How to Get More People to Share Your Blog Posts

Posted by Laura MacPherson

January 11, 2016

The whole goal of creating blog posts is to get people to read them and to share them so others will read and share. But this goal is getting more challenging to achieve as more and more good content is being published across the web. Here are a few tips to give your blog posts the boost they need.

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Topics: inbound marketing, blogging best practices, media, lauramacpherson, professional services

6 Ingredients to Put Your Summer Marketing on Autopilot

Posted by Brian Hasenbauer

May 20, 2015

Did you know that 75% of American workers don't take all of their paid vacation days each year? It's true. Only 25% of workers took all of their paid days off in 2014. We don't want that to be your experience in 2015. To help ensure you can take your full vacation without worrying about how your campaigns are performing, we put together 6 ingredients needed to put your summer marketing on autopilot. 

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Topics: brianhasenbauer, blogging best practices, blog strategy

7 Grammar Mistakes You Should Avoid

Posted by Dani Buckley

April 17, 2015

This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day here at LeadG2. There are a few key things we’ve learned about blog writing that we’d like to share:

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Topics: danibuckley, blogging best practices

Why Your “Human Strategy” is What Really Matters

Posted by Dani Buckley

February 2, 2015

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love what I do as an Inbound Marketing and Sales Consultant. Yes, increases in search rankings and higher email open and click rates make me excited for my clients… but what I really love about this industry (and working for LeadG2) is that I get to help sales organizations change the way they think about marketing.

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Topics: danibuckley, blogging best practices

What Time Should You Schedule Your Blog Posts?

Posted by Kathleen O. Celmins

January 28, 2015

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside from knowing we should be posting "sometime in the morning," we didn't really know the right answer.

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Topics: blogging best practices

3 Questions You Must Answer Before Starting Your Next Blog Post

Posted by Jason Zimmermann

January 23, 2015

As inbound marketers, we know that there is a certain artform to creating excellent content. But if you boil it down to the essentials, you simply need to know what you’re talking about and who you’re talking to. The best content provides helpful, valuable, and educational information to your target persona.

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Topics: blogging best practices

2 Crucial Roles: Blog Manager & Blog Publisher

Posted by Brian Hasenbauer

January 16, 2015

One of the most exciting things about embracing an inbound marketing culture and getting started generating leads is that the expectations are high and hopefully the involvement from your team is even higher. It’s during this planning phase that everything you have learned over the past few months and the hours of research you have conducted gets put to the test and you start moving forward on creating and implementing your strategy.  It’s an exciting but sometimes scary process, especially if you have never done this before and don’t necessarily have a digital marketing background.


This is a great phase to be in but this is often the most difficult phase of the entire inbound marketing process. In a recent study, 46% surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. Hopefully, after reading this post you will have some additional guidance on planning your strategy and on your way to being in charge of a highly successful inbound marketing program.

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Topics: blogging best practices

What We Learned From Our 2014 Content Audit

Posted by Kathleen O. Celmins

January 5, 2015

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content audit every year.

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Topics: blogging best practices

How to Syndicate Content (and Keep Google Happy)

Posted by Kathleen O. Celmins

December 3, 2014

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation with their blogs, so we reached out to them to see how we could share content from one blog to another without it looking to Google like we're stealing content.

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Topics: blogging best practices

I Pledge Allegiance to My Blog Pledge

Posted by Dani Buckley

October 13, 2014

After clearly identifying your target persona(s), one of the next critical steps to creating a solid inbound marketing program is to draft a Blog Pledge that will direct the style, tone, and purpose of your blog and the content you create for it.

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Topics: danibuckley, blogging best practices

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