I often get asked from my own clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are hoping for a wider audience. I always tell my clients that the blogging strategy is a marathon, not a sprint, but there are ways to help energize the effort to getting their content read more and shared more frequently.

The best way to approach the different ideas your company can get more blog subscribers can be separated into three different paths: Your staff, your clients, your website visitors.

The whole goal of creating blog posts is to get people to read them and to share them so others will read and share. But this goal is getting more challenging to achieve as more and more good content is being published across the web. Here are a few tips to give your blog posts the boost they need.

Did you know that 75% of American workers don't take all of their paid vacation days each year? It's true. Only 25% of workers took all of their paid days off in 2014. We don't want that to be your experience in 2015. To help ensure you can take your full vacation without worrying about how your campaigns are performing, we put together 6 ingredients needed to put your summer marketing on autopilot. 

This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day here at LeadG2. There are a few key things we’ve learned about blog writing that we’d like to share:

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love what I do as an Inbound Marketing and Sales Consultant. Yes, increases in search rankings and higher email open and click rates make me excited for my clients… but what I really love about this industry (and working for LeadG2) is that I get to help sales organizations change the way they think about marketing.

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside from knowing we should be posting "sometime in the morning," we didn't really know the right answer.

As inbound marketers, we know that there is a certain artform to creating excellent content. But if you boil it down to the essentials, you simply need to know what you’re talking about and who you’re talking to. The best content provides helpful, valuable, and educational information to your target persona.

One of the most exciting things about embracing an inbound marketing culture and getting started generating leads is that the expectations are high and hopefully the involvement from your team is even higher. It’s during this planning phase that everything you have learned over the past few months and the hours of research you have conducted gets put to the test and you start moving forward on creating and implementing your strategy.  It’s an exciting but sometimes scary process, especially if you have never done this before and don’t necessarily have a digital marketing background.

This is a great phase to be in but this is often the most difficult phase of the entire inbound marketing process. In a recent study, 46% surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. Hopefully, after reading this post you will have some additional guidance on planning your strategy and on your way to being in charge of a highly successful inbound marketing program.

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content audit every year.

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation with their blogs, so we reached out to them to see how we could share content from one blog to another without it looking to Google like we're stealing content.