One of the most exciting things about embracing an inbound marketing culture and getting started generating leads is that the expectations are high and hopefully the involvement from your team is even higher. It’s during this planning phase that everything you have learned over the past few months and the hours of research you have conducted gets put to the test and you start moving forward on creating and implementing your strategy. It’s an exciting but sometimes scary process, especially if you have never done this before and don’t necessarily have a digital marketing background.
This is a great phase to be in but this is often the most difficult phase of the entire inbound marketing process. In a recent study, 46% surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. Hopefully, after reading this post you will have some additional guidance on planning your strategy and on your way to being in charge of a highly successful inbound marketing program.