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HubSpot’s Inbound 2016 from 2,016 Feet Up

Posted by Alan Vitberg

November 16, 2016

 

The Marketing and Sales Journey Continues….

Last week, I spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. 

In the coming weeks, you’ll be seeing a lot of blog posts on new products announced, summaries of sessions, key takeaways, and so forth—including the insights from the LeadG2 team—so I thought I would share a different perspective and insights on what I took out of the conference.

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Topics: content strategy, inbound marketing, marketing strategy, alanvitberg, professional services

How Staffing & Recruiting Firms Will See Dramatic Gains in 2017 Marketing and Sales Results

Posted by Alan Vitberg

November 2, 2016

Learning from High Growth / High Performance Firms


The lifeblood of any staffing agency or recruiting firm is acquiring new business while retaining current clients and referral relationships.

According to Staffing Industry Analysts, over the past 20 years, the staffing sector has more than doubled in size, reaching over $130B in gross revenues (in just the US). The American Staffing Association tells us that this growth is being served by about 20,000 staffing and recruiting companies—up from an estimated 14,000 in 2006—which all together operate around 39,000 offices. 

Yet, with all of this growth and opportunity, industry surveys like that conducted for LinkedIn tell us that securing new clients is priority #1. 

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Topics: staffing+recruiting agencies, alanvitberg, professional services marketing

How to Fire Up Your Creativity for a World Class Content Marketing Program

Posted by Alan Vitberg

October 19, 2016

6 Sparks That Will Fire Up Your Imagination

Every year, the Content Marketing Institute publishes their B2B Content Marketing Benchmarks, Budgets, and Trends— North America report.

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Topics: lead generation, media, alanvitberg, professional services

Survey Says: The Most Overrated Marketing Tactics Are …

Posted by Alan Vitberg

September 21, 2016

Marketing Insights for Staffing Agencies and Recruiting Firms

I was really looking forward to date night because Janice found a new “highly rated” restaurant that was the buzz of the town. It took us 3 weeks to get reservations, and I had to promise not to wear my black and white Converse sneakers.

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Topics: inbound marketing, staffing+recruiting agencies, alanvitberg

Using Marketing Dollars Wisely for More Visibility … What the Boss Needs to Know!

Posted by Alan Vitberg

September 7, 2016

Seeing the Right Metrics is the Foundation for Making the Right Marketing Investments

When your boss (or if you’re the boss) has both eyes open when it comes to marketing metrics, he or she will be better prepared to understand what works and doesn’t work in your firm’s marketing program, what investments in marketing are needed, and where to make them.

But maybe even more important, if the boss can see, understand and act upon marketing data for purposes of growing the company—and your competitors can’t/don’t/won’t—you’ll have a significant competitive advantage.

In today’s digital environment, progress toward growth needs to be measured and tracked. Then, it’s possible to identify problem areas and to craft strategies and tactics for addressing those issues. In fact, in today’s digital environment, there’s hardly anything in the arena of marketing and sales that can’t be tracked, but the challenge is to select just a handful of the right key performance indices (KPIs) rather than have so much data that you end up suffering analysis paralysis.

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Topics: inbound marketing, alanvitberg, professional services, professional services marketing

Marketing Secrets of Top 20 Executive Recruiting and Staffing Websites

Posted by Alan Vitberg & Emily Sunshine

August 3, 2016

When Emily presented her research findings, I asked her what surprised her most about the results.

She’s our company’s intern this summer—a marketing major that’s entering a world that’s ever changing and evolving—not like the old days where one of the most pressing challenges faced by marketers was what chachkie to buy from the chachkie lady for the giveaway at the trade show booth.

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Topics: inbound marketing, staffing+recruiting agencies, alanvitberg, professional services

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