The Rising Importance of Inbound Marketing in the Marketing Mix

Recently while reading Forbes Magazine I came across this great article about inbound marketing and why it's so important for companies in 2016 to be using inbound marketing in their marketing mix. It provided ten reasons why Inbound Marketing is crucial in 2016:

1. Outbound strategies aren’t as effective.

2. Customers have access to tons of information.

3. A warm lead is better than a cold lead.

4. Inbound builds trust.

5. Inbound is more efficient.

6. Save money.

7. Save time.

8. Get more customers.

9. Promote long-term growth.

10. Building momentum.

While this was a great article and a great list, It made me wonder how many business leaders know what inbound marketing is and what it isn’t?

With the firm belief that the term “inbound marketing” is still misunderstood or possibly not getting enough focus in the marketing mix, my goal for 2016 is to educate as many business owners and marketers about the benefits of inbound marketing—what it is and what it Isn’t.  

Preaching to the Choir

If you are in marketing and have been using lead generation techniques like blogging and content marketing for some time, you probably don't need to read this post. You already know why inbound marketing makes sense for your company. This post is for those who don’t understand how inbound marketing helps to increase SEO, website traffic, generates leads and converts leads to new customers, and how it all ties together.

As a HubSpot Accredited Trainer, I was selected by the HubSpot Academy to complete a rigorous accreditation program that ensures I am a great public speaker and able to teach inbound fundamentals to small and large groups.  

A few of the areas I have been accredited to teach are:

• Inbound Fundamentals

• SEO

• Blogging

• Social Media

• Lead Generation

• Email Marketing

• Marketing Automation

If you are interested in learning more about why inbound marketing is crucial for your company in 2016 and would like to hear my presentation “The Benefits of Inbound Marketing—What it is and What it Isn’t," or if you'd like something custom-designed for your organization or group, feel free to contact me to set up a time to hear more about what you need.