When Pinterest first came onto the social media scene in 2010, most B2B marketers wrote it off as “a great place for mommy bloggers.” This perception, whether real or imagined, has led to a slower adoption of Pinterest by B2B marketers as an acceptable social media platform. Many B2B marketers default to Facebook, Twitter, and LinkedIn when looking for ways to promote their products and increasing brand awareness. But’s that not all that Pinterest is good for.
While Pinterest is a wonderful platform for curating images of things that you like, it’s also a great place for B2B marketers to educate leads and prospects about their offerings and to generate website traffic. Pinterest is also an ideal place to find inspiration and new ideas on a wide array of topics. At times, I have been so inspired by what I have found on Pinterest, it’s reminded me of the inspiration from a TED Talk, but with still images.
What is Pinterest?
Pinterest is the world’s catalog of ideas. Their stated mission is to, “help people discover the things they love, and inspire them to go do those things in their daily lives.” In its basic form, it’s a collection of images grouped by subject “boards” and curated by it’s users. While a lot of users are “mommy bloggers” and are uploading recipes and pictures of arts and crafts that they are making, it’s also a serious place for businesses and marketers to get some great inspiration and even expand awareness of their brands.
Use By B2B Companies
As content marketing has become more widely accepted over the years, companies both large and small have been using infographics and images to provide information about their products, services or the industries they serve. Most of these infographics live exclusively on a company’s website, and that’s the only place you can find them. For many companies, when you factor in the number of website visitors they get on a monthly basis and the number of visitors that stumble upon their infographic, you could almost say that they are hiding their infographic from the public. If very few people find your infographic, you are surely not getting as much out your investment in developing the infographic as you could.
For companies that want to have increased visibility on their infographics and to establish thought leadership with their content, posting your infographics to Pinterest is an excellent way to get more eyes on your content. This not only generates more views of your content, but it can also drive visits to your website as you can include a URL with the image as well.
Pinterest has become a great resource for exploring and learning more about a wide array of topics of interest to B2B Marketers and salespeople. Some of the most popular infographics relate to motivation, leadership, sales processes and sales techniques.
LeadG2 practices what we preach and recommend to clients. We have uploaded a few infographics to Pinterest, including this popular one: The Seven Steps to Lead Generation