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The LeadG2 Blog

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Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Posted by Dean Moothart

March 22, 2018

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

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Topics: sales strategy, inbound marketing, deanmoothart, sales leads

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by Alan Vitberg

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, alanvitberg, branding

Don’t Gamble with Your Marketing

Posted by Trey Morris

March 9, 2018

Have you ever wondered how Steve Wynn and Sheldon Adelson can afford to build billion dollar gambling monuments in Las Vegas? They spend BILLIONS on their casinos and hotels, golf courses and canals, artwork, fountains, and volcanoes! This question is actually easy to answer because they really can't lose in the long-run. Oh, sure, guests do win sometimes. In fact, some people even win big... but only in the short-run. Over time, the odds are built for the "house" to win.

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Topics: treymorris

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Posted by Shaye Smith

March 7, 2018

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key. This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial.

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Topics: content marketing, content strategy, inbound marketing, shayesmith

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: content marketing, content strategy, danibuckley, blog strategy, b2b

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Posted by Shaye Smith

February 23, 2018

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing, shayesmith

How to Determine if the HubSpot CRM is Right for Your Sales Organization

Posted by Dean Moothart

February 20, 2018

Customer Relationship Management (CRM) software has been one of the fastest-growing business application segments for the last several years. There are literally hundreds of options to choose from. They include large enterprise solutions from companies that spend millions on marketing and product development, as well as small niche players that focus on supporting the unique requirements of specific industries. Some of them get good reviews and other not so much. 

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Topics: deanmoothart, HubSpot, crm

Two Dozen Tips for Building a World Class Content Marketing Program

Posted by Alan Vitberg

February 14, 2018

Is it Time to Update Your Content Marketing Game?

I’m starting to believe that content marketing as part of executing a growth strategy is reaching a point of saturation and diminishing returns.

Quantity over quality. Poor writing. Lack of strategic focus. Advertorial. One and done efforts with little to no promotion. Hiring cheap and getting cheap results.

And that’s just the tip of the iceberg.

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Topics: content marketing, inbound marketing, marketing strategy, alanvitberg

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