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The LeadG2 Blog

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Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

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Topics: content strategy, thought leadership, sales strategy, blog strategy, blogging

5 Ways Staffing Firms Can Generate More Job Placements

Posted by Dean Moothart

May 10, 2018

 

In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.

Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.

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Topics: deanmoothart, staffing+recruiting agencies, staffing agency marketing, marketing strategies for a staffing agency

5 Ways Staffing Firms Can Use Inbound Marketing to Increase Revenue

Posted by Dean Moothart

May 1, 2018


These days, even though there is a pervasive use of social media to identify and recruit prospective job candidates, there are few firms leveraging social media to attract hiring managers. Here are five ways to increase revenue for your business with inbound marketing best practices and strategies.

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Topics: deanmoothart, inbound marketing for a staffing agency, staffing agency marketing

Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

Posted by LeadG2

April 24, 2018

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages. 

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Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

Why Is It Important that Marketing Automation be Integrated with a CRM?

Posted by Dean Moothart

April 13, 2018

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting. 

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Topics: sales performance, Sales, salespeople, deanmoothart, sales and marketing alignment, marketing automation, crm

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Posted by Dean Moothart

April 6, 2018

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche. From the client's perspective, they hope they can leverage the experience and key learnings of other similar companies. They feel like they won’t have to be a guinea pig or recreate the wheel. From the agency perspective, it is typically a marketing and branding play. It allows them to fine-tune their positioning as a subject matter expert and thought leader.  

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Topics: deanmoothart, marketing strategy, Hiring an Agency

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

April 4, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one, or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period time. But if you rely on this alone the progress of building and establishing your brand with be slow.

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Topics: inbound marketing, branding

Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

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