Getting an Inbound Makeover Before You Get Started

Recently, LeadG2 concluded an inbound marketing makeover contest to find companies that are looking for some help with their inbound marketing programs. We identified four phases of inbound marketing where companies could use some help and we are thrilled to report that we were able to help some excellent companies (and the result was such a success that we're going to run it later this year!)

The four phases that we are identified are:

Companies That Haven’t Started (Learning Phase)
Companies Just Starting Out (Planning Phase)
Remodeling (Refining Current Activities)
Overwhelmed (Giving Up)

inbound-makeover-first-company The first phase we are going to look at is “Companies That Haven’t Started (Learning Phase)”. You might find it counterintuitive that a company that hasn’t even gotten started with inbound marketing would need an inbound marketing makeover but that’s wrong. Companies that haven’t started using inbound have as much or more to benefit from inbound than companies that have already embraced it. Companies that haven’t embraced inbound marketing or haven’t started to develop an inbound marketing strategy can learn a lot at this stage and be provided crucial information and analysis regarding why inbound is (or isn’t) a good fit for specific companies in this phase. To be quite candid, companies shouldn’t consider doing inbound marketing without having adequate resources to accomplish their goals. Adequate resources don’t necessarily need to be an internal team of digital marketers, but could be an outsourced team of inbound marketing experts. Knowing that you would need to outsource significant parts of your inbound marketing during the learning phase and knowing what the financial impact would be is something that companies at this phase need to know and account for.

During this learning phase it’s also important to have an expert along side you that doesn’t just look at your marketing and sales functions in isolation but can help you review your entire organization and find areas where inbound can transform your company’s overall sales and marketing strategy and help your company embrace a modern inbound culture. Most companies don’t just need “another program” that starts January 1st and ends December 31st to increase leads and ultimately revenue. What companies need at this stage is to learn about the benefits of inbound marketing and fully embrace an inbound marketing culture which will ultimately generate more leads and more revenue than any isolated program could do.

So yes, companies that haven’t started their inbound efforts and are just learning are a great fit for our inbound marketing makeover contest. Let’s face it…. you are better off determining that inbound marketing isn’t right for your company or you don’t have the resources or budget for it before you get started then 3 months into it. If you are looking for someone to help with educating your team about inbound and transforming your company to one with an inbound culture, request a free consultation.