Let’s talk about marketing and advertising! If you are selling marketing solutions for your clients, this is for you! (By the way, if you are not, this is still a great concept for your own company and your marketing.)
No matter what your job title, your ultimate job is to provide marketing solutions for your clients. For decades, we've been trained to be consultants to help our clients solve a challenge through advertising/marketing programs that will generate new customers and revenue for their business. If the goal is to provide a good ROI on their advertising, we better become the marketing pros that we've been telling people that we are for years.
Today, let's talk about branding.
When you speak to marketing people, branding is one of the first things they mention. What's your brand?
And I say, forget branding!