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Shannon Delmarle

Recent Posts

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

Uh-Oh… We Ran Out of Blog Ideas! Until We Tapped Into Our Sales Team

Posted by Shannon Delmarle

January 9, 2018


Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also can help you and your employees position themselves as thought leaders. But since you need to publish new content several times throughout the month in order to stay relevant and increase subscribers, it can become really hard to come up with new topics or fresh insights to write about without sounding repetitive.    

This is when we turned to our sales team and simply asked, “What are the top five questions you get asked most during a proposal or sales call?” Surprisingly, this flushed out several topics for us to brainstorm around and create really awesome blog articles that were highly read and shared. By finding out the most common issues/pain points from some of our top prospects, we were able to assume that the probability of others out there having the same problems was very likely.  

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Topics: inbound marketing, blogging

Re-designing a Website Is Like Giving Digital Birth

Posted by Shannon Delmarle

December 13, 2017


I recently had a client of mine do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning and time to execute a brand new website. When it was all over the client said to me, “I feel like I just gave birth.” She was so proud of all of the months of hard work and the constant emails and edits and approvals that she was gleaming as if looking at a new baby. Now, anyone who has given actual birth would probably laugh in her face (maybe even throw a punch), but I did see the correlation between putting all of your energy into something and getting a really great result.

And as many mothers in the past have said after giving birth, “I’m never doing that again!”… you would be surprised as to how many go on to have a second, third, fourth, and maybe even a fifth child. The same thing will happen with your website—you are most likely going to redesign that website many more times over the years.

This brings me to my own personal experience, as I have done many website redesigns between clients and the companies I have worked for. She was right! Website redesigns are exhausting and take a lot of energy to complete, but they are well worth it. I also realized, just like raising a child and teaching them to grow, we also need to help our websites grow!

Here are 5 ways to keep your website growing and working for your business: 

1. Give each page of your website the attention it deserves.

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Topics: websites, inbound marketing, media, professional services, shannondelmarle

Have We, As Marketers, Crossed the Line with Facebook Messenger?

Posted by Shannon Delmarle

September 13, 2017


I will admit that marketing runs deep in my veins, but this weekend something happened that made me think… “Have we as marketers crossed the line?”

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Topics: inbound marketing

How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

Posted by Shannon Delmarle

September 8, 2017

I often get asked from my own clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are hoping for a wider audience. I always tell my clients that the blogging strategy is a marathon, not a sprint, but there are ways to help energize the effort to getting their content read more and shared more frequently.

The best way to approach the different ideas your company can get more blog subscribers can be separated into three different paths: Your staff, your clients, your website visitors.

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Topics: blogging best practices, blogging

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

Posted by Shannon Delmarle

August 2, 2017

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company is not utilizing a blogging platform, then welcome to the 21st century, and get started!

But this post isn’t about the importance of blogging. You can find that information almost anywhere. This post is about ways to leverage the blogging that you are ALREADY doing, with some tips and guidance on how to get the biggest bang for your blogging buck!

Check out these 3 ways you can leverage your company’s current blogging strategy to get your website more leads, more lead conversions and a bigger return on your blogging investment:

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Topics: inbound marketing, blogging, shannondelmarle

How Using Video Can Help Boost Your Landing Page Conversions

Posted by Shannon Delmarle

July 7, 2017

It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate towards watching video more than any other content platform.

With the boom of video being used to target prospects and educate leads, it only makes sense to marry the idea of using a video directly on your lead gen offer’s landing page.

Here are four reasons why video can help retain more viewers and convert more leads:

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Topics: video, inbound marketing

Facts and Stats from HubSpot's State of Inbound 2017 Survey

Posted by Shannon Delmarle

June 19, 2017

Each year, HubSpot conducts a survey of 6000+ executives in companies across the globe to learn their marketing challenges and priorities. The State of Inbound 2017 report is chock-full of stats and facts that will inform your own marketing, making you more effective. Here's a summary.

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Topics: inbound marketing

Think You're Cut Out For Doing Video Marketing for Lead Generation?

Posted by Shannon Delmarle

November 18, 2016

5 Tips to Help You On Your Journey

I recently came back from the INBOUND 2016 Conference in Boston, MA. While my head is still spinning from everything I heard, learned, saw and discussed, I did walk away with a pretty great take-away that was a confirmation to the direction I think my company and clients should begin diving into. That take-away was video marketing for lead generation.

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Topics: video, inbound marketing, media, professional services

How I Plan to Generate Hundreds of Visitors and Dozens of Leads for My Client

Posted by Shannon Delmarle

August 8, 2016


It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just because you build it doesn't mean they're all going to come. The real question, if you are a marketer, is how to squeeze the life out of a single piece of content in order to get more visitors and new leads.

I recently wrapped up a whitepaper/guide for one of my clients in the staffing and recruiting industry. The guide has really great information in it, super helpful to their target persona, and the design fits their branding standards and looks great. When all was said and done, my client then turned to me and asked, "now what?"  

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Topics: premium content, inbound marketing, blogging, shannondelmarle

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