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Why Segmenting Your Audience is Crucial to Staffing & Recruiting Firms

Posted by LeadG2

May 31, 2018

One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.

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Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency

Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

Posted by LeadG2

April 24, 2018

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages. 

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Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

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