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The LeadG2 Blog

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Laura MacPherson

Recent Posts

3 SEO Myths That Are Holding You Back From Top Rankings

Posted by Laura MacPherson

November 3, 2017

People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue beliefs, and these myths keep good sites from ranking well because the owners of the sites don’t know better.

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Topics: SEO, inbound marketing, media, lauramacpherson, professional services

Creating Engaging Blog Posts: Lessons From Good Journalism

Posted by Laura MacPherson

October 27, 2017

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers. 

Here are five lessons from journalism that companies can apply to their blog writing to increase engagement—and get better results.

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Topics: content marketing, media, lauramacpherson, professional services, blogging

Where Should You Post Your Content?

Posted by Laura MacPherson

October 13, 2017

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on your website, not someone else's. But the way people consume content and look for information online is changing, and marketers need to change along with it.

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Topics: inbound marketing, blog strategy, media, lauramacpherson, professional services

5 Characteristics of a Landing Page That Converts

Posted by Laura MacPherson

October 9, 2017

 

When you're spending time or money on SEO, AdWords, or email marketing, you're wasting resources if you're not using conversion-optimized landing pages for your campaigns. You’ve invested a lot into getting prospects to your page—now you need to get them to take action! But what makes one landing page convert like crazy and another page lose prospects that could have been perfect leads? Let’s look at 5 characteristics of a high-converting landing page.

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Topics: inbound marketing, landing pages

Ideas and Inspiration at INBOUND 2017!

Posted by Laura MacPherson

September 29, 2017

At the end of a week filled with ideas and inspiration at HubSpot's annual INBOUND conference, I'm physically exhausted, but mentally and emotionally energized! 

This was my third INBOUND and it was the best yet. Every keynote and every session offered myriad insights that changed my perspective and presented practical ways to implement what the speakers were sharing. 

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Topics: inbound marketing, HubSpot, inbound sales

Dani Buckley to Speak at INBOUND 2017 on How to Use a Sales Playbook to Sell Smarter and Faster

Posted by Laura MacPherson

September 20, 2017

We're excited to announce that Dani Buckley will be speaking at INBOUND 2017

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Topics: inbound marketing, HubSpot, inbound sales

We're Excited About INBOUND 2017!

Posted by Laura MacPherson

September 15, 2017

In just a little over a week, we'll be heading to Boston for HubSpot's annual INBOUND conference. We're excited about what we'll learn and the ideas that are always generated at this fantastic event! Over 300 educational sessions and highly-anticipated keynotes are on the agenda, and we can't wait. Here are a few things that our team is looking forward to.

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Topics: inbound marketing, HubSpot

Why Managers Fear Change, and How We Limit our Success by Avoiding It

Posted by Laura MacPherson

September 1, 2017

Everyone fears change to some degree. There’s a psychological reason why the thought of shaking things up at work makes us nervous, and why we’re uncomfortable transitioning to new systems. Psychologist and researcher Heidi Grant Halvorson, PhD, explains that humans are wired to avoid change.

Fear of Change Hurts Us

But fear of change hurts us, because the world is changing. Consumers have access to new technologies. B2B buyers have choices they didn’t used to have. People are evolving and adapting their buying habits. They take advantage of voicemail and caller ID, and their eyes have become trained to focus only on what they have to. They’re listening to what their peers have to say about their business challenges (and about the companies who sell solutions to those challenges) on social media.

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Topics: inbound marketing, Sales, lauramacpherson

Your Brand’s Competitive Advantage: Relationship

Posted by Laura MacPherson

August 25, 2017

In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave relationship. The need for human connection is why social media is so popular—in spite of the fact that it’s also elusive on online platforms.

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Topics: professional branding, media, lauramacpherson, professional services

5 Ways to Write an Interesting Blog Post on a Boring Topic

Posted by Laura MacPherson

August 14, 2017

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B doesn't have to be boring. Even if you're a CPA firm or a software development company or staffing agency. Here are five strategies you can use to transform boring topics into interesting blog posts that people will want to read.

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Topics: media, lauramacpherson, professional services, blogging

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