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The LeadG2 Blog

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Alan Vitberg

Seasoned, award-winning digital marketing consultant. Author and speaker nationally recognized for marketing creativity and innovation. Specialist in lead generation strategies, tactics and campaigns; expert in installing inbound marketing programs (Certified HubSpot Partner and Inbound Marketing University Credentialed); and a specialist that helps clients laser focus marketing budgets for more ROI.
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Recent Posts

Getting More New Biz for Staffing Firms or Recruiters: A Perfect Storm of Opportunity

Posted by Alan Vitberg

March 15, 2017

Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms

Knowing what clients are looking for from a staffing or recruiting firm, and having insights from the USSA/LeadG2 Marketing and Sales Survey on best practices is almost a perfect storm of opportunity for more visibility, leads and new business from employers for your staffing or recruiting firm.

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Topics: staffing+recruiting agencies, professional services marketing

The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Posted by Alan Vitberg

March 8, 2017

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an ever more important and visible role in the mix of strategies and tactics used to grow their brand and generate leads from employers.

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Topics: content marketing, staffing+recruiting agencies

Unhappy with the ROI on Your Marketing/Sales Spend for New Clients?

Posted by Alan Vitberg

March 1, 2017

 

2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone!

(Free: copy of the survey report and a seat at the presentation. Click here.) 

We recently completed, and will be publishing and presenting, the results of our findings from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms in April 2017.

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Topics: professional services marketing

53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

Posted by Alan Vitberg

February 8, 2017

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Janice and I happened to catch that great David Mamet movie Glengarry Glen Ross a few days ago, with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing.”

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Topics: content marketing, sales leads

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by Alan Vitberg

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

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Topics: Sales, staffing+recruiting agencies, professional services marketing

Fundamentals of Inbound Selling for Staffing Agencies and Recruiting Firms

Posted by Alan Vitberg

December 7, 2016

Do your sales processes align with how prospects buy?

When it comes to securing new accounts, the Internet has turned the buyer-seller relationship on its head. Yesterday, buyers depended on sellers for information. Consequently, sellers had an upper hand in structuring and guiding the sales process.

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Topics: Buyer's Journey, staffing+recruiting agencies, inbound sales

HubSpot’s Inbound 2016 from 2,016 Feet Up

Posted by Alan Vitberg

November 16, 2016

 

The Marketing and Sales Journey Continues….

Last week, I spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. 

In the coming weeks, you’ll be seeing a lot of blog posts on new products announced, summaries of sessions, key takeaways, and so forth—including the insights from the LeadG2 team—so I thought I would share a different perspective and insights on what I took out of the conference.

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Topics: content strategy, inbound marketing, marketing strategy, alanvitberg, professional services

How Staffing & Recruiting Firms Will See Dramatic Gains in 2017 Marketing and Sales Results

Posted by Alan Vitberg

November 2, 2016

Learning from High Growth / High Performance Firms


The lifeblood of any staffing agency or recruiting firm is acquiring new business while retaining current clients and referral relationships.

According to Staffing Industry Analysts, over the past 20 years, the staffing sector has more than doubled in size, reaching over $130B in gross revenues (in just the US). The American Staffing Association tells us that this growth is being served by about 20,000 staffing and recruiting companies—up from an estimated 14,000 in 2006—which all together operate around 39,000 offices. 

Yet, with all of this growth and opportunity, industry surveys like that conducted for LinkedIn tell us that securing new clients is priority #1. 

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Topics: staffing+recruiting agencies, alanvitberg, professional services marketing

How to Fire Up Your Creativity for a World Class Content Marketing Program

Posted by Alan Vitberg

October 19, 2016

6 Sparks That Will Fire Up Your Imagination

Every year, the Content Marketing Institute publishes their B2B Content Marketing Benchmarks, Budgets, and Trends— North America report.

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Topics: lead generation, media, alanvitberg, professional services

7 Can’t Miss Ways to Get More Visibility and Awareness for Your Company

Posted by Alan Vitberg

October 5, 2016

Finding the Right Ingredients and the Right Mix Takes Time, Resources and Commitment

About the same time that my kids were old enough to be trusted with using the stove, they came up with the concept of "eggsperimentation."

They pitched the idea to Janice and me as a way of making Sunday morning breakfasts special while showing their gratitude and giving us a reward for making it though yet another long, hard week. We suspected and then quickly realized that eggsperimentation was more of a way of using Mom and Dad as convenient targets for expressing their creative cooking instincts.

Eggs, pineapple, and relish. Eggs, garlic, and cool whip. Eggs, leftover fried beans, and raison bran. Eggs, hamster pellets, and bacon.

Actually, that last one wasn’t too bad until Janice asked what was so crunchy, so tiny, yet so tasty, in the mound o’eggs resting so peacefully next to her toast.

Maybe it’s time for some eggsperimentation in the way you’re building your firm’s branding, visibility and awareness. What’s in your firm’s marketing fridge and pantry?

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Topics: inbound marketing, professional services marketing

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